Google wprowadza nowe atrybuty linków obok Nofollow: Sponsored i UGC

hundreds of hours of consideration, months of preparation, we finally arrived. https://t.co/dhJJmdal4J

— Gary "鯨理" Illyes (@methode) September 10, 2019

• rel=”sponsored” dla oznaczenia linków pozyskanych za pieniądze, za np. płatne artykuły,
• rel=”ugc” - od User Generated Content, czyli te linki, które są generowane przez użytkowników np. na forach, w komentarzach na blogach.

rel="nofollow": Use this attribute for cases where you want to link to a page but don’t want to imply any type of endorsement, including passing along ranking credit to another page.

Co jeszcze z newsów od Google?

• Google informuje, że nie musimy zmieniać wszystkich atrybutów z rel=”nofollow” na nowe

There’s absolutely no need to change any nofollow links that you already have.

• Można stosować nie tylko jeden atrybut, a więcej!

For example, rel="ugc sponsored" is a perfectly valid attribute which hints that the link came from user-generated content and is sponsored.

• Czy nadal trzeba stosować nofollow?

If you want to avoid a possible link scheme action, use rel=“sponsored” or rel=“nofollow” to flag these links.

• A jeśli źle oznaczę atrybut?

There’s no wrong attribute except in the case of sponsored links. If you flag a UGC link or a non-ad link as “sponsored,” we’ll see that hint but the impact -- if any at all -- would be at most that we might not count the link as a credit for another page.

• Atrybuty jako wskazówka w przypadku rankingów:

All the link attributes, sponsored, ugc and nofollow, now work today as hints for us to incorporate for ranking purposes. For crawling and indexing purposes, nofollow will become a hint as of March 1, 2020.